There was an article in Entrepreneur awhile back by Seth Godin. I can’t remember the title of the piece but in it he discussed about dipping or quitting. Here’s my take on it.
A business in general goes through many dips. How successful it becomes is a matter of sticking through the dip. This is just like life, sometimes we’re up and sometimes we’re down. But carrying through these downs is what makes you stronger. It can establish for you a reputation of which later becomes your experience.
Then on the other spectrum, you have a business that quits too early. It’s not able to carry through the first, second or third dip. So it quits. This can be hard to say because it depends on your market and it may be that it’s better to quit anyway. This goes on to say that there are businesses who don’t know how to quit as well. They stick through dips but never learn from them. They keep at it despite sinking numbers.
Do you see where I’m getting at?
Yesterday felt like a dip.
There’s some frustration in my work right now. There’s a need to do more yet there are no concrete paths which I’m able to run with. I’m caught up in the methodology of doing that there’s a feeling of not really doing. Then there’s the attempt to be genuine but it’s conflicting with professionalism.
There’s no congruency as Yaro puts it.
So I did something. Contrary to my Blog Mastermind studies, I threw something against the wall. I ventured out into a territory which I have no experience with and pitched a ball. The result was a lens on Squidoo called 5 Flavors of Twitter to Get Your Tweet On.
In it, I took a creative approach to writing an article. What I really did was made a poster of 5 different perspectives on Twitter and how it’s universally appealling.
This poster included 5 free reports from pros like David Risley and Joel Comm to in-depth structures by the Geekpreneur, one of my favorite. This came about because I got fascinated with the social medium. I was seeing numbers climb so in the process of following I did more research.
A Different Approach
I wanted it to be something short and sweet. No marketing involved, just plain fun and educative just so everyone can get themselves acquainted with Twitter. I gave the poster personality, character and saw a creative output of which I really enjoyed. I actually felt good about writing the lens. This is what writing should be like.
Without hesitation, it dawned on me, I’m going to experience a change and if I stick through it, the wall will suddenly crumble. I will be able to see clearly and all that I’ve thrown on it will eventually have meaning.
After all, I can’t really take it personal now can I? It’s already out there. There will be many dips in the online world of marketing hereafter. So the best way to go about it is to keep writing no matter where, what, how and why. Most of all, write because I want to and write because I love it.
Then the vision will come.
So far, I see a creative part to it. There’s something here I want to keep and run with. So instead of repeating what’s comfortable, I’ll accept the challenge. There I’ve said it now the next part is only half the battle.
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